The next time you’re in Kroger, Wal-Mart, Aldi, Target, Meijir, Walgreen, Costco, Macy’s, Home Depot, Amazon, etc. try this experiment, especially if you have children with you, make it a ‘teachable moment’. Politely, ask the store manager to direct you to products made by Black manufacturers. Ask him/her are they open to selling more Black made products. This strategy works extremely well in grocery stores. Black people may not make ‘hammers’, but we definitely know how to make food, hair and skin care products!
Obviously, our ancestors, e.g., GEORGE WASHINGTON CARVER, MADAME C.J. WALKER, DR. CHARLES DREW… knew how to make and sell quality products. Today, just like we excel in sports, entertainment, politics, education, religion…with a level playing field we can do the same in manufacturing.
Historically, Black unemployment is always 2 -3 times higher than the national average. Our primary mission for BAM! is to create jobs and business opportunities. Initially, our objective is to become a portal to help consumers re-direct at least $1 Billion (#Billion$March) annually towards quality Black American Made products.
BAM! will be a model to showcase quality Black manufacturers. While online Black business directories are important, our strategy is similar to the Made In America movement, where the focus is more on the product! Unfortunately, most Black owned businesses may only sell a few, if any, Black made products. We believe like most successful American businesses to first create a supreme product, which can grow into a great business.
A quality Black made product may end up in thousands of locations/stores…a Black owned business generally will only be in one location and mostly sell products not made by Black people.
To win, WE must create a paradigm shift in our actions and focus on Black folks that make quality products that could grow into major businesses. This is what all other groups do…that’s why they’re winning!
Below I have listed some Action Steps you can take to help spread the word that Black American Made is important to the American economy.
– Use social networking like Facebook and Twitter and share pages like this one and similar pages that promote Black American Made products.
– Write your favorite stores and tell them you would like to see them stock and promote Black Made products.
– You can reach most companies through their website and yes, if they get enough requests, they will move on it.
– Create demand for Black American Made products by buying them, requesting them, etc.
– Arm yourself with knowledge about the issues and why is it important.
Also we’ll create a certification label for Black American Made products. This will help consumers know what products are made by Black manufacturers. Ultimately, we’ll create our own distribution channels using BAM! Neighborhood Business Centers (NBC’s); barber/beauty shops, churches, HBCU’s, etc. These outlets will primarily sell everyday consumable products, e.g., hair care, skin care, cosmetics, deodorant, toothpaste, etc.
We know we can’t keep doing the same things and expect a different result. It’s past time we do something different, BAM!
Sign Up Today!
(Originally published in TheBlackList Pub)